Imagine the situation. You just purchased resell rights to an awesome package of digital products that includes e-books, a set of PLR articles and a tool set for web masters. The sales page copy enthusiastically touted all the ways that resell rights products can be used to make income for you – from giving away free e-books on your own web site to selling the package to others. The buyers’ agreement says that you have digital resell rights. Can you put your own name on it and sell the package ...
> Beauty does not always sell. A large number of clients are keen on having more Flash on their web pages, because these graphic animations make the website look more attractive and eye-catching. There are web design companies that try to convince you that a Flash site sells. Fortunately or unfortunately, the irony is that a Flash site may make the site look cool, but it will work against you if you want your website to make money.
Flash is a software program that creates cool and jazzy special effects and animation to make your website attractive. There are some websites that have Flash elements included in the website, or at times you may see some websites that are totally done in Flash. However, common business sense advises you to stay clear of Flash on your website for the following reasons:
1. Flash makes your website slow: If your website is Flash oriented, it will take time for the website to be downloaded. Though there are broadband and DSL users, you cannot negate the fact that there are way too many consumers who are still using the dial-up connection. You can imagine how annoying it will be for prospects and people in general when the site takes way too long to appear, purely because of the Flash animation. Please do not be swayed by the talk of designers who may say that they can fix the slow download speed problem by making chunks of Flash animation appear instead of one big file. This will actually worsen the problem, because you will have to wait for a big file to appear each time you click on an appropriate button or go to another part of the website. You will find it worthwhile to leave all this trouble and go to another less jazzy and flashy site.
2. No Flash intro please! The Flash designed intros are like a curtain-raiser to the main website. However, these intros are quite annoying for most people and they try to hit the skip intro button in a bid to get to the content of the website. Sometimes there is no skip intro button, which makes people skip the website instead. The Flash intro is good only if your business is making a huge amount of money and you do not mind making the website look extra glamorous.
3. What happened to the content? If your website depends on Flash design, then there is a fair chance that there will be less content. The truth is that the content is the driving point of web-business. The cool design and the Flash animations are the peripherals - you can do without it. However, the core or the essence of your web business is the content; you simply cannot do without it.
4. Search engines do not favor Flash: If you have chosen to skim through the first three points, you have to really get this into your system- search engines that bring the business to you avoid Flash sites. To program your HTML file, you write a code that makes the Flash file play. The tragic part is that search engines cannot deduce or read this file or its contents, and that is the reason they do not index your site. In other words, search engines have no alternative but to ignore your well-made Flash website. The only way you can survive in the sea of search engine rankings is if you have content-rich text with appropriate keywords and phrases. Only this will help you find yourself in the top four or five pages of search engines.
Search engine optimization is the art of building web pages with appropriate content that are both amiable to search engines and user-friendly to the general public as well. You may use Flash animation and graphics in appropriate places on a web page if desired, but they should be minimal, with adequate HTML content.
Tanya Swithins, Website:
Bio: Tanya writes for PEC Designs, a manchester web design agency.
> These days publishing an ezine or email newsletter is a common small business marketing practice, especially for independent service professionals. It's an easy, inexpensive marketing activity and it offers a great opportunity to attract new prospects to your business and to build trust and relationships.
After all, those who know and trust you are a whole lot more
likely to buy from you.
Anyone can publish an ezine.
Whether or not your prospects and clients actually open and read your ezine is an entirely different story. People are inundated with email and information and you need to break through a lot of clutter to get their attention. Even if they've opted-in to receive your ezine, don't expect them to read every issue.
What can you do to help improve the odds that your subscribers will open and read that e-newsletter you so carefully write and prepare for them every week or month?
Well for one, you must write a powerful subject line.
You probably spend a fair amount of time writing your ezine articles. But how much time are you spending crafting your subject lines?
Subject lines are like headlines on ads. If they don't grab the reader, the ad doesn't get read. If your ezine subject line doesn't grab your subscriber, your ezine won't get opened.
So what makes a good headline or subject line? Here are 10 tips:
(1) Use numbers.
For example, "10 Tips to Keep Your Clients Happy" or "5 Secrets to Being More Persuasive"
(2) Ask a question.
For example, "Are You Missing Out on Free and Easy Marketing?
(3) Address your readers directly.
For example, "A Trick to Get Your Prospect's Attention" or "Increase Your Sales with an Incredible Offer"
(4) Tell your readers "how to" do something.
For example, "How to NOT Waste Money on Marketing" or "How to Struggle Less and Achieve More"
(5) Tell them what to do.
For example, "Make More With a Marketing Funnel" or "Get People Talking About Your Business"
(6) Use a combination of several of the above tactics.
For example, "Hate Selling? You Can Still Succeed" or "Too Busy Working to Market? Here's 5 Tips"
(7) Use the curiosity approach.
For example, "My $3000 Mistake and What You Can Learn From It" or "Did I Make a Mistake?"
(8) Challenge them.
For example, "Take a Giant Step" or "Discover How To Market on a Shoestring Budget"
(9) Include "selling" words.
For example, "spectacular" and "hefty" instead of "big" or "many." "Words That Sell" by Richard Bayan is a great resource.
(10) Just be you.
Make sure whatever headlines you write are consistent with your personality and your writing style. It's important that your subject line is congruent with your personality and ezine content, otherwise your readers may not trust you.
So the next time you're getting ready to hit the "Send" button, take another look at your subject line and make sure it's as powerful as possible. Ask yourself if it would get you to open the email.
And if it doesn't pass the test, go back to the drawing board and pull from one of these 10 tips to make it something your readers can't resist.
(C) 2006 Copyright Debbie LaChusa, 10stepmarketing
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